AAA Announces New Director of Marketing

AAA Announces New Director of Marketing

Charlie Fashana joins AAA Western and Central New York
April S. Engram
headshot of charlie fashana

Charlie Fashana has joined AAA Western and Central New York as the new Director of Marketing. From AAA’s Amherst headquarters, Charlie will oversee the ongoing operations of the marketing department and help lead AAA through a digital transformation across Western and Central New York.

Charlie’s background includes more than 15 years of marketing, brand strategy, advertising, digital solutions, and content marketing experience. His prior leadership roles include COO at 19 Ideas, VP of Marketing and Customer Planning at First Niagara Bank, and Assistant VP and Marketing Manager at HSBC. Joining AAA feels like the right stage in his career trajectory. “I wanted to remain in the Buffalo area and progress in my career,” he said. “I’ve had my eye on AAA, to align with a national organization with a 120-year history offering their unique services to members, it’s special. This opportunity was the best fit and coveted next step for me.”

Charlie holds an MBA with a focus in Human Resources and Leadership from Canisius College and a BS in Marketing from the University at Buffalo.

Charlie says he looks forward to the opportunity to create a more fruitful digital landscape, both internally and externally, to craft meaningful relationships, “I want to leverage the vast wealth of knowledge and services AAA offers and tell the Western and Central New York communities what AAA is all about. To tell AAA’s story, and to do that well, that’s what I’d love to do.”

A Buffalo native, Charlie resides in Lancaster with his wife, Karen, and their two children, Ray and Alexandra. Charlie shares that he has many pastimes, but he is most passionate about giving back to the community and family. 

Some of his community involvement efforts include The Ride for Roswell, this year will be his 10th year participating, or volunteering with Kevin Guest House (the nation’s first hospitality house providing accommodations and support for patients and families traveling to Buffalo for medical care).


AAA is hiring for many positions! To see a full list, visit AAA.com/Careers.

AAA has been named one of Best Places to Work and one of the Healthiest Employers by Buffalo Business First. AAA benefits for full-time employees include: health, dental and life insurance; competitive PTO package; 401K with match after six months; free AAA membership and tuition reimbursement. Career opportunities are always posted at www.AAA.com/Careers.

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