Boys No More: Song “Make it Right” brings values of AAA Insurance to life

Boys No More: Song “Make it Right” brings values of AAA Insurance to life

Group includes Joey Fatone, Nick Lachey, Joey McIntyre, and Wanya Morris
AAA Staff
Boys No More

A star-studded boyband is making waves this summer with a catchy new single reflecting AAA Insurance's commitment to "Make it Right."

Boys No More, the ultimate boy band combination comprising pop culture icons Joey Fatone from *NSYNC, Nick Lachey from 98 Degrees, Joey McIntyre of New Kids On The Block, and Wanya Morris of Boyz II Men, recently debuted their fun music video, “Make it Right.” The full-length original song, which includes catchy lyrics and an infectious melody, was developed in partnership with CSAA Insurance Group, a AAA insurer – and is sure to be at the top of everyone’s playlist this summer.

“I’ve known these guys for most of my career and we have become friends. When I got the call from CSAA I knew our chemistry would come through in the song and video,” said Joey Fatone. Wanya Morris added, “After we recorded the song, we all felt like we were taking a trip down memory lane while telling the AAA Insurance story.”

“Make it Right” speaks to the company's commitment to its customers to prevent, prepare for and recover from life’s uncertainties. The full music video is available on YouTube, with additional behind-the-scenes moments and dance and karaoke challenges featured on Instagram and TikTok @OfficialBoysNoMore.

"Boys No More is the perfect complement to last year’s successful Rick Roll campaign with Rick Astley,” said Linda Goldstein, chief customer experience and marketing officer at CSAA Insurance Group. “We share our customers’ love of nostalgia, and this is a fantastic opportunity to surprise and delight them with an original hit song while reminding them AAA Insurance will always be there during their time of need.”

Boys No More is launching on TikTok and Instagram with a dance and karaoke challenge. Fans – new and original – of Fatone, Lachey, McIntyre and Morris can join the excitement surrounding the release of the song and music video by following @OfficialBoysNoMore on Instagram and TikTok using the hashtags #BoysNoMore and #MakeItRight.

Boys No More mobile billboard

Fans have also to spotted the Boys No More tour bus rolling into Baltimore, Philadelphia, Roanoke (Virginia) and Washington DC. Additionally, mobile billboards and stadium advertising will be live in Baltimore, Cincinnati, Hartford, Indianapolis, Oklahoma City, Philadelphia, Tulsa, and Washington DC.

 

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